SECTOR
SECTOR
Financial, Software, Professional Services
TYPE
Production, Artwork, Guidelines
Production, Artwork, Guidelines
ROLE
Graphic & UI Designer, Retoucher
Graphic & UI Designer
A collection of Print & Digital Campaigns and Guidelines for American Express a multinational financial services corporation, Dassault Systèmes a renowned French software company and EY a multinational professional services firm.
A collection of Print & Digital Campaigns and Guidelines for American Express a multinational financial services corporation, Dassault Systèmes a renowned French software company and EY a multinational professional services firm.
A collection of Print & Digital Campaigns and Guidelines for American Express a multinational financial services corporation, Dassault Systèmes a renowned French software company and EY a multinational professional services firm.
A collection of Print & Digital Campaigns and Guidelines for American Express a multinational financial services corporation, Dassault Systèmes a renowned French software company and EY a multinational professional services firm.
A collection of Print & Digital Campaigns and Guidelines for American Express, Dassault Systèmes and EY.
Print & Digital
Campaigns
Print & Digital
Campaigns
Print & Digital
Campaigns
Print & Digital
Campaigns
Print & Digital
Campaigns
Ernst & Young (EY) is one of the “Big Four” audit firms and the 3rd largest professional services firm and the most prominent accounting firms in the world.
Ernst & Young (EY) is one of the “Big Four” audit firms and the 3rd largest professional services firm and the most prominent accounting firms in the world.
Ernst & Young (EY) is one of the “Big Four” audit firms and the 3rd largest professional services firm and the most prominent accounting firms in the world.
Ernst & Young (EY) is one of the “Big Four” audit firms and the 3rd largest professional services firm and the most prominent accounting firms in the world.
The Brief
Goals
Goals
Goals
Goals
EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.
EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.
EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.
EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.
EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.
My Role
I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.
I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.
I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.
I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.
I meticulously applied EY’s Brand Guidelines across different print formats for the campaign such as mupi panels, bus shelters, billboards, posters and transit advertising. Designed and prototyped a internal website to support the campaign internally as well as storyboards for video production.
MY SERVICES
MY SERVICES
MY SERVICES
MY SERVICES
- Graphic Design
- Web Design
- Artwork
- Digital Composition
- Prototyping
- Storyboards
- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral
- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral
- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral
- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral
Campaign
"Better Questions"
Campaign
"Better Questions"
Campaign "Better Questions"
Campaign "Better Questions"
The "Better Questions" campaign featured thought-provoking questions that were top of mind for business leaders, such as "Is the future of finance new technology, or new people?" aiming to inspire the future leaders from the inside out.
The "Better Questions" campaign featured thought-provoking questions that were top of mind for business leaders, such as "Is the future of finance new technology, or new people?" aiming to inspire the future leaders from the inside out.
Composing & Production
Composing & Production
The client has strict rules for logo and lockup placement, I ensured a thorough adherence to their Brand Guidelines while finding the best image compositions.
The client has strict rules for logo and lockup placement, I ensured a thorough adherence to their Brand Guidelines while finding the best image compositions.
MICROSITE
MICROSITE
MICROSITE
MICROSITE
MICROSITE
To support the campaign, I’ve prototyped a microsite to be shown internally to employees tailored to show the company’s vision of creating a better world.
To support the campaign, I’ve prototyped a microsite to be shown internally to employees tailored to show the company’s vision of creating a better world.
Contains video and might take a while to load. Click to play/pause
Contains video and might take a while to load. Click to play/pause
Contains video and might take a while to load. Click to play/pause
Contains video and might take a while to load. Click to play/pause
Contains video and might take a while to load. Click to play/pause
Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.
Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.
Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.
Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.
Dassault Systèmes is a French software company that specialises in the development of 3D design, a well known product is SOLIDWORKS, a 3D CAD design software.
The Brief
Goals
Goals
Goals
Goals
The #IFWE campaign was designed to promote the company's vision of the future and its role in shaping that future. The campaign was well-received and helped to raise awareness of Dassault Systems and its products.
The #IFWE campaign was designed to promote the company's vision of the future and its role in shaping that future. The campaign was well-received and helped to raise awareness of Dassault Systems and its products.
The #IFWE campaign was designed to promote the company's vision of the future and its role in shaping that future. The campaign was well-received and helped to raise awareness of Dassault Systems and its products.
The #IFWE campaign was designed to promote the company's vision of the future and its role in shaping that future. The campaign was well-received and helped to raise awareness of Dassault Systems and its products.
EY rebranded the corporate identity to become a purpose-led brand. The #betterquestions campaign aimed to engaged with 250,000 people 60,000 of which joining each year with a desire to make a difference by leaving a legacy.
My Role
I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.
I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.
I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.
I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.
I worked on the post production and retouch the images and composition for the logo and copy. I created Brand Guidelines for the Campaign to accurately place the logos and taglines in various campaign formats for Latin and Asian markets. Created storyboards and produced banners in multiple formats for the campaign.
MY SERVICES
MY SERVICES
MY SERVICES
MY SERVICES
- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production
- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production
- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production
- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production
- Graphic Design
- Post Production
- Digital Composition
- Brand Guidelines
- Storyboards
- Banner production
Creating the images
Creating the images
Creating the images
Creating the images
Creating the images
The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.
The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.
The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.
The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.
The images came to us as real photos and CGI, I worked on the post production and composition of the final images including the logo lockup and copy, we kept the visionary approach the campaign required.
Campaign Guidelines
Campaign Guidelines
Campaign Guidelines
Campaign Guidelines
Campaign Guidelines
I created Campaign Guidelines for Latin and Asian markets so they were able to correctly position the logo, lockup and images for different print formats.
I created Campaign Guidelines for Latin and Asian markets so they were able to correctly position the logo, lockup and images for different print formats.
Banners
Banners
Banners
Banners
Banners
Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.
Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.
Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.
Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.
Created storyboards and crafted banners for the campaign, implementing optimisations to adhere to some platform's stringent file size requirements.
American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.
American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.
American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.
American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.
American Express is a bank holding company and a multinational financial service corporation that specialises in payment cards.
The Brief
Goals
Goals
Goals
Goals
American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.
American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.
American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.
American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.
American Express was looking for customer acquisition for Amex Gold Card in London and to incite existing clients to upgrade. Several campaigns were created with focused creative teams, designers and strategy.
My Role
I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.
I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.
I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.
I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.
I worked on the artwork/production of various campaigns in both print and digital formats, handling the crossover between the two. Additionally, I developed the American Express Merchant Website and its Guidelines, which were crafted in six languages, including non-Latin characters.
MY SERVICES
MY SERVICES
MY SERVICES
MY SERVICES
- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production
- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production
- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production
- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production
- Graphic Design
- Web Design
- Digital Composition
- Artwork
- Digital Guidelines
- Storyboards
- Banner production
Out-of-home advertising
Out-of-home advertising
Out-of-home advertising
Out-of-home advertising
Out-of-home advertising
The creative team and the illustrator created the content, I composed the assets for different formats to be placed around London.
The creative team and the illustrator created the content, I composed the assets for different formats to be placed around London.
The creative team and the illustrator created the content, I composed the assets for different formats to be placed around London.
The creative team and the illustrator created the content, I composed the assets for different formats to be placed around London.
Banners & Social Media
Banners & Social Media
Banners & Social Media
Banners & Social Media
Banners & Social Media
Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media
Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media
Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media
Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media
Designed and developed several storyboards and animations for banners across various marketing campaigns, as well as assets for social media
Website & Style-guide
Website & Style-guide
Website & Style-guide
Website & Style-guide
Website & Style-guide
I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.
I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.
I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.
I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.
I designed the American Express Merchant Services responsive website, it aims to provide support and resources for merchants who accept American Express payments.
Brand Guidelines
Brand Guidelines
Brand Guidelines
Brand Guidelines
Brand Guidelines
To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.
To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.
To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.
To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.
To ensure correct development of the merchant website, I also created the guidelines for developers and designers as part of the AMEX brand.
The end.
The end.
The end.
The end.
The end.
Next Project
Thalys
Thalys
Thalys
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Marcia Gaudencio © 2024
Marcia Gaudencio © 2024
Marcia Gaudencio © 2024
Marcia Gaudencio © 2024
Marcia Gaudencio © 2024
LOCAL TIME
LOCAL TIME
LOCAL TIME
LAST UPDATE
LAST UPDATE
LAST UPDATE
LAST UPDATE
Jan, 2024
Jan, 2024
Jan, 2024
Jan, 2024
Jan, 2024
Marcia Gaudencio © 2024
Marcia Gaudencio © 2024
Marcia Gaudencio © 2024
Marcia Gaudencio © 2024.
Marcia Gaudencio © 2024