Ciclo de Conversas

SECTOR

Creative Industry

TYPE

Branding, Design System

Production, Artwork, Guidelines

ROLE

Graphic Designer

Graphic & UI Designer

Generative Identity and alphabet created through sound for an annual Design Conference held in Portugal called Ciclo de Conversas or "Cycle of Talks".

Goals

The design conference Ciclo de Conversas was being held once more, with an open challenge to create their branding and collateral. My submission included a solution that explained it’s concept through sound and also visually.

The design conference Ciclo de Conversas was being held once more, with an the challenge to create their branding and collateral.

Challenge

Designing logos for me has always been a journey to visually represent patterns hidden in the brand’s values. I single out elements like colours, numbers, grids that represent them objectively and subjectively. This exploration led me to frequencies, the challenge was visualising sound in a logo.

Designing logos for me has always been a journey to visually represent patterns hidden in the brand’s values. This exploration led me to frequencies, the challenge was visualising sound in a logo.

My Contribution & Team

The concept, design and production was all done by me, with the guidance of Artur Rebelo from @R2 Design.

Solution

Ciclo de Conversas means "cycle of talks" in Portuguese. Through conceptual exploration I created a system and alphabet capable of creating the conference’s logo and generate different logos for each speaker by recording sound waves from my voice. The logo’s construction tell the brand's story. All collateral was made under the same idea.

Results

The materials created were exposed in the conference for anyone to explore how the branding was made, but also how to get their own logo. The brand activation manual guided viewers through the system with a visual representation.

MY SERVICES

- Ideation & Solution Hunting
- Planning
- Artwork & Print
- User Interaction
- Brand Identity & Activation
- Collateral

Ciclo de Conversas Is a annual design conference in Portugal in Portugal. It brings professionals to showcase their work to students who will hopefully pave the future of design for the country.

PROCESS & CASE STUDY

Keywords

Finding relevant keywords and sub keywords

Brainstorm

Finding analogies between words and their meaning

Grid

A system to create an alphabet that connects the keywords

Alphabet

Development of an alphabet based on the grid system

CLICK TO SKIP THE PROCESS

Keywords

What does a "design conference" reminds you of?

Share, communication, inspiration, motivation, visual culture, knowledge.

“Cycle of Talks” - the nameof the conference

Shapes, laps, circuits, orbit, loop, sender, receiver, broadcaster

What is it that has a loop, has a sender and a receiver?

Cassette, test cards, VHS, audio, video

What is the main requirementof a cassette and audio?

Magnetic tapes, frequencies

Brainstorm

CYCLE OF TALKS
What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS

What is it that is cyclic and uses "frequencies"?The mechanism in compact cassettes looks like a loop, and the roller in them looks like a ruler, a core asset for design

CYCLE OF TALKS
I tried to relate talks or communication with my core keyword "frequencies". What do our local and global networks look like?

GLOBAL NETWORKS
By visualizing 1 and 2, geographic coordinates, meridians, and parallel lines thoughts came through.

GAN I GET A GRID?
The globe in step 3 and the ruler from step 1 made me realize that I could do a circular grid.

Grid

CIRCULAR GRID CONCEPT

A combination between a globe of meridians, geographic coordinates that resemble a radar.

FROM CONCEPT TO FINAL SYSTEM

I realized that instead of measuring geographic coordinates, I should be measuring sound propagation, because it relates with the core keywords "frequencies" and "communication". I revolved a recorded wave of me saying "Ciclo de Conversas" to make it look circular.