IBM Wimbledon Championships

SECTOR

Information Technology, Sports

TYPE

Social Media, QA

Production, Artwork, Guidelines

ROLE

UI Designer, Illustrator

Graphic & UI Designer

Converting 25 years of data into a real-time social media content for a Digital Campaign, for IBM & Wimbledon Championships, the tech giant one of the oldest tennis tournaments in the world.

Goals

Create a campaign to celebrate 25 years of open innovation between IBM and Wimbledon by transforming tennis matches data into insights.

Challenge

My challenge was creating illustrations with real-time data to be published worldwide under time sensitive conditions, during live matches while working on other projects simultaneously.

My Contribution & Team

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

I created the assets as the Illustrator and Designer, 1 Copyrighter, 1 Creative Director, and an external animation studio. I ensured colour compliance to boost audience engagement during production and integrated live data into designs.

Solution

Prompt users to use the technology to bet during the games, by using the 25 years of historical analytics. The social media content included real-time match data, allowing an engaging experience for the fans.

Prompt users to use the 25 yers of historical analysis to bet during the games. Include real-time data in the social media content for an engaging experience for the fans.

Results

Content received 244,108M engagements and 9 qualified leads - equivalent to £1.8 million revenue. The campaign won Gold DMA award.

MY SERVICES

- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

- Banners, takeovers
- Character Illustrations
- Social Media content
- QA with animation studio
- QA with creative team

IBM is a pioneering tech giant, contributing to the development of early computing technology and playing a pivotal role in shaping the IT industry.
Wimbledon is the oldest of the four Grand Slam tennis tournaments.